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RACING INDUSTRY ACTIONS
1.NEVADA, Las Vegas
Sept 21-23
MARKETING SUMMIT TO FOCUS ON NEW FANS
Email Print RSS by Blood-Horse Staff
Date Posted: August 19, 2008
Last Updated: August 20, 2008
Edited press release
The National Thoroughbred Racing Association's Marketing Summit, to be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on Sept. 22 called "Reaching a New Generation". The workshop will be moderated by John Della Volpe, founder and president of SocialSphere Strategies and director of polling at Harvard's Institute of Politics, and will focus on tactical strategies that racing can employ today to engage and retain new fans.
Joining Della Volpe in his presentation will be five members of a newly created NTRA online marketing task force: Dana Byerly, 42, from New York City; Jessica Chapel, 34, from Brooklyn, N.Y.; Patrick Patten, 30, from Matawan, N.J.; Troy Racki, 26 from Loma Linda, Calif.; and Kevin Stafford, 30 from Hanover, Penn. All are active bloggers, handicappers and online contributors.
"The presentation will be a living, breathing Web 2.0 collaboration with some of racing's best fans," said Della Volpe. "We have scoured the Internet for racing's most ardent supporters, then we created an online community and gave them an assignment: Develop a plan to market the sport to a new generation of fans. Over the course of about six weeks, the group will be spending dozens of hours meeting, debating, and challenging each other's assumptions -- the results of which they will present to the industry at the NTRA Marketing Summit."
The three-day conference will also include a Monday, Sept. 22, luncheon speech and Q&A session with NTRA President and CEO Alex Waldrop; a Tuesday roundtable presentation by the NTRA's Horseplayers' Coalition; and updates on several NTRA programs and initiatives, including advertising and marketing, the Daily Racing Form/NTRA National Handicapping Championship, the NHC Tour, legislative/regulatory issues, promotions, television, public relations and NTRA Advantage.
The Summit will begin with a private handicapping tournament for attendees on Sunday, Sept. 21. Following a full day of sessions on Monday, the Summit will conclude with a half-day session on Tuesday.
"We look forward to a lively and provocative gathering sure to provide many timely and relevant strategies for the year ahead," said Keith Chamblin, senior vice president-communications and industry relations for the NTRA.
Article: http://www.bloodhorse.com/article/46656/marketing-summit-to-focus-on-new-fans.htm
Racing Industry Actions
2.FLORIDA
St. Petersburg, Florida - Sept 29 - Oct 1st., 2008
FLORIDA SIMULCASTING CONVENTION
http://www.tra-online.com/conference.html
Here is why:
Account Wagering Companies / Simulcasting
http://www.freewebs.com/horseracinghallofshame/accountwageringcompanys.htm
Simulcasting makes BIG BUCKS for Industry, and you can BET the racing industry BIG-WHIGS wil be there!
Tell Them to Put Some $$$ Aside for Racehorse Retirement, (and more than just the usual 1/3 of 1%!)
Read More About it Account Wagering Companies here;
http://www.freewebs.com/horseracinghallofshame/accountwageringcompanys.htm
Here is the number of the St. Petersburg Police where you can call to see about permits for pickiting this event;
(727) 893 - 7780
and a link to their site; http://www.stpete.org/police/
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